HERO Broadcasting’s KBEH-DT 63.1 expands coverage of Los Angeles DMA

HERO Broadcasting’s KBEH-DT 63.1, MTV Tr3s, has secured carriage on Cox Communications in Southern California, extending coverage into Orange County and Ranchos Palos Verdes to complete its penetration of the Los Angeles DMA. Also being carried on Cox, will be the station’s popular digital broadcast multi-cast channel 63.3, Mexicanal. The announcement was made by Bob Behar, Chief Executive Officer of HERO Broadcasting.“As the Hispanic population in the region continues to grow exponentially, so does the need to offer additional programming and entertainment offerings. We look forward to working with Cox and our programming partners to continuing serving this market,” said Behar. Added Cox’s spokesperson in Orange County: “KBEH offers a compelling package that will definitely complement our line-up for customers in this region. As we looked to enhance the content available to our Hispanic subscribers, the MTV Tr3s and Mexicanal programming were a natural fit.”