U.S. HISPANIC
TeleFutura launches video on demand channel
Marcela Tedesco| 25 de enero de 2011
TeleFutura launched TeleFutura On Demand with most U.S. distributors. The new VOD channel, announced during Natpe, allows fans 24/7 access to the programming, including primetime novelas available within 24 hours after linear air.In partnership with our distributors, our goal is to offer viewers ongoing access to the best Spanish-language content, said Tonia OConnor, President of Distribution Sales & Marketing, Univision Communications Inc.New programming is being made available to viewers on a daily basis. Initial programs being offered include India, Escandalo TV (Showbiz TV), Así es la vida (Thats life), Delicioso and Cine de las estrellas (All-star movies).In early 2009, Univision launched a video on demand platform with the most extensive library of Spanish-language content in the U.S. The offering featured sports, news, movies and entertainment from Univision, TeleFutura and Galavisión and quickly grew to be the #1 Spanish-language VOD service.OConnor added: The launch of a dedicated channel for TeleFutura content speaks to the growth of VOD among Hispanics and the increased demand for relevant non-linear Spanish-language content.
