Telemundo announced that it has partnered with Toyota and T-Mobile USA on a category exclusive marketing initiative for the launch of its newest original primetime novela, Los herederos del Monte (The Monte Heirs), which is being filmed in Colombia.The exclusive marketing initiative centers on four Toyota models that will be associated with characters representative of the vehicles target demographic and profile throughout the run of the novela. The four Toyota vehicles that will be featured include Tundra, Venza, Rav4 and Yaris. Additionally, T-Mobile USA, in a category-exclusive deal, provided the latest smartphones to be organically integrated into the novela, including the T-Mobile myTouch 4G, the HTC HD2 and the Motorola Cliq XT.We are proud to be a part of prestigious category exclusive deals with our partners, Toyota and T-Mobile. This innovative program will highlight the features and benefits of the selected vehicles and phones, while offering extensive brand exposure and engaging the target consumers in a very organic way, said Jacqueline Hernández, Chief Operating Officer, Telemundo.
