VeneMovies inserts on-air Christmas logo

VeneMovies, the 24 hr commercial free film channel produced and distributed by Somos TV, modified its usual on screen logo turning it into a Christmas tree ornament to celebrate this important festivity. The logo will remain on air for the month of December, in tune with the channel’s strategy to connect with its audience mood in the most relevant dates of the year.The logo transformed into a Jack o’ Lantern during this year’s Halloween and wore a Mexican hat in Mexico’s Independence Day. This flexibility and innovative approach is also reflected in many on air pieces that celebrate Latinos’ presence in US cities, several national holidays (4th of July, Martin Luther King’s Day and others) and cultural festivities (Hispanic Heritage Month).