U.S. HISPANIC
Over 1.3 million viewers tune in to watch debut of Aurora on Telemundo
Maribel Ramos-Weiner| 4 de noviembre de 2010
Telemundo announced its NTI results for the premiere of Aurora, the networks newest original primetime novela. According to Nielsen Media Research, Aurora delivered an average of 1,360,000 total viewers (Persons 2+) and 851,000 Adult 18-49 viewers on Monday, November 1, making it the networks strongest premiere during the 8pm time slot in 4 years for Adults 18-49.Aurora is also off to a strong start on the local front. The novela ranked as Telemundos #1 primetime program in Los Angeles, Houston, Dallas, and Las Vegas and the networks #2 primetime program in New York, Miami, and Chicago.Telemundo also launched an innovative, multi-platform marketing and communication social media strategy building up to the premiere of Aurora.For the first-time ever, the network hosted a live online pre-premiere viewing party, Aurora en vivo, directly from Telemundo Studios, together with the cast of Aurora. Telemundos Jorge Bernal, entertainment reporter for Al rojo vivo, hosted the stream and took fans and viewers questions and comments for the cast via Facebook, Twitter, and Telemundo.com. Over 2,000 watched it live on {www.Telemundo.com} and via Telemundos Aurora Facebook fan page. The Aurora Facebook page registered a 317% increase in traffic the day of the premiere.
