Barroeta will develop positioning for all program-specific and Telemundo brand advertising and promotion, overseeing the creative services teams
Telemundo announced that Karen Barroeta has been named Senior Vice President of Marketing Creative for Telemundo. Barroeta will report to Susan Solano Vila, Executive Vice President of Marketing. Additionally, Carlos Collazo has been promoted to Vice President of On-Air Promotions, and will report to Barroeta.In this newly created role, Barroeta will develop positioning for all program-specific and Telemundo brand advertising and promotion, overseeing the creative services teams. She will be responsible for leading the creative process and assuring implementation of creative strategies with cohesive messaging across all platforms. Barroetas work will drive continued ratings growth and audience share while building the Telemundo brand in both the domestic U.S. Hispanic and International markets.Karen and Carlos have been part of our family for years and already know the power of the Telemundo brand among U.S. Hispanics and international audiences. In each of their new roles, their extensive knowledge, expertise, and creativity will be leveraged to develop successful brand campaigns and promotions to further solidify the networks position in the market as a leading global media company, said Solano Vila.Barroeta will continue to be responsible for the development of strategic marketing, promotions, communications, and talent functions for Telemundo Internacional, overseeing newly appointed Vice President of Marketing and Promotions, Alejandra Recasens. Recasens will report to Barroeta and Marcos Santana, president of Telemundo Internacional. Barroeta will also continue to oversee the marketing and promotions operation for Telemundos cable channel and Channel 9 in Mexico under Santanas leadership.
