American Latino
LATV Networks announced today that American Latino and LatiNation, its nationally syndicated half-hour television weeklies, will debut new seasons of their long-running shows beginning this weekend, October 2 – 3. “As American Latino approaches a decade of national presence on-air, the U.S. Hispanic community can take pride in what this accomplishment represents. The show’s popularity has passed the test of time, and together with LatiNation, it has proven that positive and uplifting portrayals of Latinos on national television are a win-win for broadcasters, advertisers, and the viewing public,” said David Morales, LATV Vice President of Sales & Distribution.American Latino‘s record 9th season will premiere in 100 markets, representing over 85% of Hispanic homes and 75 million total TV homes. LatiNation, in its 7th season, will be seen in 86 markets, reaching over 82% of Hispanic homes and 65 million total homes. Both shows target the rapidly growing English speaking U.S.-born Hispanic market.”Despite a distribution environment that has remained challenging due to the slow recovery of the economy, our shows have retained their relevance and remain in high demand as the preferred vehicle for marketers to reach second- and later-generation Latinos in this country,” Morales said.
