The Eighth Annual Hispanic Television Summit, presented by Broadcasting & Cable and Multichannel News, at the Hilton New York Hotel on Wednesday, September 29, 2010 will focus on generating revenue. The Summit will point out the ways the industry makes its money: advertising, subscriptions, transactions, and TV rights or syndication fees. The event has a reputation for attracting top executives. It attracts 400 attendees from the U.S., Latin America, and Spain representing networks, broadcasters, pay TV providers, broadband and mobile, financial investors, researchers, advertisers and agencies. The 2010 annual Award for a Lifetime of Achievement in Hispanic TV will be presented to Óscar de la Hoya for his outstanding contribution to the revenues of pay TV providers. He will receive the award for his leading role in record breaking pay-per-view transactions. During the event Levi Strauss’s top multicultural executive, Diane Jones Lowrey, will tell the tale of how the jean company and their agency (Dieste) took a non-traditional approach for a relative new-comer, and chose a cable TV network to be home to their new, cross-platform “docu-reality” series featuring 5 young U.S. Latinos attired in Levi’s* products who embark on a North to South America adventure.Also during the Summit, Cox Communications will host a discussion about building a strong customer base of Hispanic pay TV customers. Their VP for Acquisition, Tony Maldonado will reflect on past successful campaigns and *the company’s fresh approach to programming and market messaging that reflects today’s Hispanic trends.
