U.S. HISPANIC

Vme: The launch of Vme Kids was a logical step

Maribel Ramos-Weiner | 10 de septiembre de 2010

Doris Vogelmann, Director of Programming of Vme

(Cynthia Plohn). Doris Vogelmann, Director of Programming of V-me, confirmed to PRODU the launch of Vme Kids, a 24-hour signal with exclusive programming for preschool-age kids. The channel was originally launched on AT&T’s U-verse.“Vme Kids is the first channel with programming for Hispanic pre-schoolers. It’s 24 hours without repeats, which gives audiences more flexibility,” said Vogelmann.For the executive, this launch was logical. Ever since the launch of Vme, they wanted to do spin-offs, and that is why they do not rule out other launches in the future.Meanwhile, Vme has added new original productions and new hosts, and the channel announced the upcoming premiere on September 17th of a documentary by Jorge Gestoso about the controversial Arizona law.

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