Rawdon Messenger, Director of New Media and Product Integration at Azteca América
Thanks to a partnership with YouTube, Azteca América content (AzAmerica channel), including short promotional clips of sports, novelas, entertainment, behind the scenes, and lots more, viewers can now move beyond television and Azteca Américas-own {aztecaamerica.com} portal. AzAmerica is the 88th most-viewed channel of all time and the 41st most popular Directors Channel with 1.3 million visitors a day. The Azteca América channel {youtube.com/azamerica} has been available to Internet users since October 2008. “We have been delighted by the results of this partnership. It shows how our content is hugely popular online beyond our own portals. We are able to market our product to new audiences and direct them to our network. It is also an amazing platform for advertisers looking for quality content combined with targeted audience reach,” says Rawdon Messenger, Director of New Media and Product Integration at Azteca América. YouTube presents an attractive additional platform for Azteca América clients. Through a commercial partnership with YouTube, clients can advertise exclusively over Azteca América content on the YouTube site. This allows them to control the target audience by content type, location, language, and much more.
