U.S. HISPANIC
Mega TV appoints René Rodríguez to Director of Sports Marketing
Maribel Ramos-Weiner| 8 de junio de 2010
Spanish Broadcasting System Inc., (SBS) announced the appointment of René Rodríguez to Director of Sports Marketing for Mega TV. Rodríguez, a successful sports media executive, will be responsible for leading the networks expansion into the sports category by building a new sports department inside Mega TV.Adding a sports department is a natural progression for our growing network, and having a multi-platform broadcasting strategy boosts viewership, engagement, traffic and revenues, said Albert Rodríguez, General Manager for Mega TV.
