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FIAP Face to Face Webinar’s 3rd Circulo of Circulos: Huge challenges facing the ad industry include unification, professionalizing talent, gaining visibility, increasing value and innovating

Josefina Blanco | 25 de julio de 2023

Face to Face Webinar 25 Julio

Representatives of Latin American Circulos and creative associations summed up the main challenges they face in the region with the following words: unification, professionalizing, visibility, revaluation and innovating, during the most recent edition of the FIAP Face to Face dubbed Challenges and Solutions: The principal problems facing creative institutions. The meeting brought together Marianna Souza, president of APRO Brazil; Dulce Lozada, vice president of Business Development at BESO by LLYC Mexico and president of the Table of Agencies, IAB Mexico; Mariela Ramos, founder and creative director of Netto in Paraguay, and vice president of the Circulo de Creativos in Paraguay; Daniel Achaval, CEO and partner of OnlineTBWA, Paraguay, and vice president of that country’s Association pf Advertising Agencies; and Gil Blancafort,, founder/doer of VERTICALLYand member of the C de C of Spain; and was moderated by Mara Fernandez, chief transformation officer of PRODU.Each spoke about what they are doing to improve conditions for the advertising industry in a context of great transformations, notable among which are the budget cuts and new technologies like artificial intelligence (AI), among others.