MERCADEO Versión en español
Remi Cackel of Teads: We’re delighted to be associated with Scope3 in order to drive change in the digital advertising industry
Claudia Smolansky| 19 de abril de 2023
Teads Scope 3
Teads revealed the main benefits offered by its actions in the field of carbon emissions, following an initial evaluation by Scope3, which analyzed more than 500 integrated areas. This evaluation came after the conclusions reached by Jounce Media placed Teads as one of the leaders in direct integration in SSP omnichannel marketing. Continuing with its leadership position in the SPO (Supply Path Optimization) category, Teads will utilize the Scope 3 data for internal analyses and to keep improving its own performance. Teads will also take advantage of Scope3 data in its own solutions in order to aid advertisers with decarbonization. By using the measurement of Scope3 worldwide, Teads will take sustainable advertising practices to the forefront of the industry and will continue focusing its attention on the environmental impact of digital advertising and on promoting transparency in the posting of ads.Remi Cackel, chief product officer at Teads, said “We’re delighted to be associated with Scope3 to promote the digital advertising industry. Sustainability is a fundamental value for Teads and this association allows us to have a real impact on the reduction of our industry’s environmental footprint. For her part, Anne Coghlan,COO and co-founder of Scope3, said, “An initial evaluation of our data showed that the purchase of the inventory directly by Teads could be a way for brands aware of the environment to reduce the carbon emissions of their advertising campaigns. Our emissions data identify the ad postings, which include the entire chain of supply between the purchase and sale of inventory. Upon analyzing hundreds of fields directly integrated by Teads, we discovered that the emissions generated by its advertisements were some 90 percent less than the traditional programmatic purchases made through platforms outside of Teads.” Martin Bryan, global chief sustainability officer of IPG Mediabrands, added, “The leadership of Teads in delivering sustainable results for businesses, combined with the advanced model of emissions of Scope3, gives us the unique ability to measure and reduce carbon emissions to an optimal degree throughout the entire supply chain of campaigns for our clients. We’re excited to keep leading this transformation in the media as part of our continual commitment to reduce carbon emissions and our wider efforts for the common good.
