MERCADEO Versión en español
McDonald’s USA Rings in Lunar New Year Through Innovative Collaboration with Viral Video Creator Karen X Cheng
Liz Unamo| 12 de enero de 2023
Campaña McDonalds
The Golden Arches is hopping into the Year of the Rabbit by partnering with award-winning, viral digital content creator Karen X Cheng to launch an interactive Lunar New Year campaign meeting brand fans where they are – in culture, technology and even the metaverse. The collaboration includes creative designs by Cheng, an experiential AR filter, an immersive metaverse experience, and even a commercial of the future using AI technology. Cheng, a longtime brand fan, is excited to bring her heritage and that of the AAPI community to life in an innovative way with McDonald’s this season. “We know our fans live at the intersection of innovation and culture and that’s where McDonald’s needs to meet them,” said Elizabeth Campbell, McDonald’s Senior Director, Cultural Engagement Strategy. “Our collaboration with Karen X Cheng offers new, tech-forward ways to experience the Year of the Rabbit while also honoring the legacy of the holiday and uplifting the AAPI community. The Golden Arches is proud to kickstart the new year with an interactive campaign that invites our fans to become active participants in a global cultural celebration.”
