Jocelyn Weiss, Tamara Greene y Tracey Barber de Havas Creative
Havas Creative, the world’s most integrated advertising and communications business, has made three key appointments to its senior leadership team to further expand its global capabilities and to boost integrated, cross-market growth.Global Chief Marketing Officer Tracey Barber is promoted to Global Chief Transformation and Growth Officer, and Managing Partner, Global Brands Tamara Greene is promoted to Managing Director, Global Brands – both new roles – while former MRM SVP, Director of Global Communications Jocelyn Weiss has been appointed Global Chief Communications Officer. They represent the first major leadership appointments by Havas Creative Global CEO Donna Murphy since she was promoted to the role in July 2022.These significant appointments underline Havas Creative’s focus on further international transformation and follow a number of global, multi-market new business wins including Samsung’s HARMAN International, spanning brands such as JBL and Harman Kardon; Randstad; and JLL.Donna Murphy, Global CEO of Havas Creative, says: “Havas’ ‘Village’ model is the most integrated in the business – and these appointments will bring these local centres of excellence, which focus on collaboration, not competition, together on a genuinely joined-up, at-scale, global level.”
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