Sedano’s Supermarkets Celebrates 60 Years of Holidays with Heartwarming Campaign

Republica Havas, one of America’s leading creative, media and communications companies, and Sedano’s Supermarkets, the largest Hispanic-owned grocery chain in the United States, launched a new holiday campaign commemorating six decades celebrating the holidays together with its generations of customers. The campaign creates a sense of nostalgia and speaks directly to Sedano’s loyalists by paying homage to the memories they have made together over the years. It begins with a woman opening her door to greet holiday guests and continues to reopen the door, each time in a new decade, until present day. “This campaign celebrates the beautiful relationship created over six decades between a beloved brand and its community,” said Tony Waissmann, chief creative officer at Republica Havas. “We have had the honor to be at the table during the holidays with countless families over six decades,” said Javier Herran, chief marketing officer at Sedano’s Supermarkets. “With our culture rooted in gathering with family and friends, our hope with this campaign is to demonstrate our commitment to keeping traditions alive for generations to come.” The bilingual (English/Spanish) broadcast and digital campaign is running through Three Kings Day, January 6, 2023.