Corona has Indigenous sportscasters broadcast Mexican soccer matches

Corona, as the official sponsor of the Mexico soccer team, showed the continuing existence and use of Indigenous languages in its selection of a group of sportscasters who speak Mayan, Nahuatl, Zapotec, Chatino, Ayuuk and Mixtec among the 16 Indigenous languages spoken in Aztec territory. The Indigenous sportscasters campaign by We Believers reveals the efforts made by the brand in a casting based on the advice of professional announcers The debut of the Indigenous speakers took place during the Mexico/United States match, where the Mexican team classified for the 2022 World Cup in Qatar.See the campaign