New HMC Board Members
The Hispanic Marketing Council (HMC) announced President/CEO of Casanova//McCann Ingrid Otero-Smart has rejoined its Board of Directors, as well as newcomers Albert Rodriguez, president & COO of Spanish Broadcasting System, and José Villa, founder, president and chief strategy officer for Sensis. These members will work closely with the HMC’s governing bodies, executive committee and the executive director to support the organization’s strategic plan, which champions the U.S. Hispanic market, advocates for increased investment in Hispanic marketing and elevates the critical role of the culture marketing specialist.“We are thrilled to have Ingrid, who was one of the original architects of this organization, back on the board—and with the fresh energy and proven leadership of Albert and José, our board couldn’t be stronger to lead the marketing industry into the imminent reality of a multicultural-majority U.S. landscape,” said HMC Chair Gonzalo Del Fa, president of GroupM Multicultural.
La mayoría multicultural se produce más rápido de lo previsto, afirma HMC
Abierta las inscripciones a los HMC Strategic Excellence Awards 2022
