Campaña Urban Professors de Conill
The FasterClass campaign for the 2022 Toyota GR86 presents this latest generation sports car designed by enthusiasts for enthusiasts. Emotion is just around the corner with this modern sports car that outshines so many other cars on the road. Conill Advertising designed a series of creative ads for social and digital platforms featuring drivers it identifies as “urban professors,” whose driving teaches viewers all there is to know about the performance of the slick, speedy Toyota GR86. The series basically follows the GR86 from racetrack to city streets with real drivers who personify urban smarts. How? Because all of them, from taxi-drivers to delivery truck drivers to paramedics, live to drive and drive to live. These true masters of the road display all the GR86 has to offer. Another series of social videos shows how this sports car made for racing can chase around city streets with ease and outstanding performance, whether turning corners or speeding through an immediate change of direction. The advertising spots were directed by Pascal Heiduk and can be seen here.
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