MERCADEO Versión en español
P&G Kicks Off Hispanic Heritage Month With Comprehensive Initiative to Accelerate the Progress of U.S. Hispanic Communities
Liz Unamo| 16 de septiembre de 2021
Campaña P&G Hispanidad
In celebration of Hispanic Heritage Month, Procter & Gamble is proud to introduce a comprehensive initiative to accelerate progress of Hispanic communities across the U.S.To launch the initiative, P&G produced a powerful film called “Powering Progress” to showcase that Hispanic progress is a pro for America. Despite the challenges the Hispanic community faces – including misrepresentation, inequality, and lack of access to resources – their resilience and support of their community has enabled them to make significant contributions to the U.S. To accelerate progress, P&G recognizes that more support is needed for Hispanic communities. The film, created in collaboration with the creative agency ALMA, is a call to action to bring stakeholders together to create alliances for bigger impact.”P&G’s partnership with Hispanic Star is a catalyst for our mission to serve as a force for good and a force for growth for the Hispanic community,” said Marc Pritchard, Chief Brand Officer at Procter & Gamble. “We are proud to continue working together to power progress for better education, better health, better jobs and promote gender equality. We invite others to join this cause in uplifting and advancing Hispanic communities nationwide.”
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