Lopez Negrete Welcomes Hispanic Advertising Veteran Victor Paredes

Lopez Negrete Communications, the nation’s largest independently owned and operated Hispanic marketing agency, welcomes Victor Paredes as their new Executive Director of Account Planning. Paredes will be responsible for leading a team that applies cultural intelligence to inspire work that matters and work that engages today’s Latino consumer. “With the 2020 Census demonstrating the rich diversity of the at least 63 million Latinos living in the United States, brands cannot grow without them and certainly without talking to them with deep cultural intelligence. Adding Victor to the Lopez Negrete family will enhance and accelerate our continued drive towards offering Maximum Return on Cultural Intelligence,” says Alex López Negrete, President/CEO. Paredes will lead Account Planning within Lopez Negrete’s Strategic Business Unit, guiding and stewarding messaging architecture practices.