Havas Media Group announced Laura Kell as Chief Data and Product Officer

Havas Media Group announced the appointment of Laura Kell to the newly created position of Chief Data and Product Officer. Kell has been with Omnicom Media Group for 16 years in the UK and EMEA. For the past seven years, she has built and led the agency’s marketing intelligence team. She has worked with clients in all key sectors, devising new analytical approaches to planning. In her new role, Kell will oversee Havas Media Group’s data and product offering, unifying its engineering, analytics, technology and data strategy capabilities. Likewise, she will help define the growth strategy for current and potential clients and will lead the development of new data and product solutions. “Laura is a true force to be reckoned with. An outstanding leader with a proven track record of building diverse teams, she has an impressive ability to simplify complex challenges and identify solutions which make a meaningful difference to clients’ businesses” said Patrick Affleck, CEO, Havas Media Group. “The passion, energy and ambition at Havas Media Group is infectious at the moment, which is why I’m so proud and excited to be joining” concluded Kell.