MERCADEO Versión en español
Flor Leibaschoff heads Bendipaloza 2021
Claudia Smolansky| 4 de agosto de 2021
Florencia Leibaschoff de Círculo Creativo USA
Since the Argentine creative Florencia Leibaschoff became president of Circulo Creativo USA, the organization has notably increased its activities in the advertising industry. This August, for example, it will celebrate the BendiPaloza Festival. Circulo Creativo USA and the Bendita Carpeta platform will organize this three-day virtual festival on Aug. 20, 21 and 22, when new talents of the Ibero-American region will have the chance to win prizes in the United States and get to know the American market at first hand. Flor Leibaschoff will lead this festival from the Circulo Creativo USA and as creative director of Bendita Carpeta. The festival offers advertising professionals live chats, interactive talks to resolve migration matters in the United States with lawyers on hand to give their advice, the New Talents Contest where the prize will be a round of 10 interviews in agencies in the United States, and virtual VIP meetings where creative directors of agencies such as alma, Conill, Casanova//McCann, Ogilvy Miami, We Believers y LERMA/ will get to know the talent taking part.
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