MERCADEO

Conill, alma, LERMA and Dieste classify for New York Festivals 2021

Liz Unamo| 13 de junio de 2021

NY Festivals

Conill made it onto two shortlists at the New York Festivals 2021 with its Toyota campaign The Journey, which classified for Film Craft: Animation, and PUBLIC RELATIONS: Best Use: Multicultural. Alma, for its client Change the Ref made the shortlist with Absurd Reality for Print: Best Use, and Audio/Radio: Products & Services, while Anti-Viral Weapon was named for Health – Health & Wellness [NEW] and Activations/Events/Live Experiences. One Cookie per Kid was shortlisted for Digital/Mobile: Best Use, PUBLIC RELATIONS: Best Use, Activation & Engagement: Best Use, as was The Bad Influencers for the Social Media & Influencer: Platform category. Iceman to Canton for Coors Light classified for Sports: Best Use: Endorsements, and for Celebrity/Athlete/Influencer, respectively, and for Creative Marketing Strategy/Effectiveness. Lerma made two shortlists, the first for Sh*t for the Colon Cancer Coalition in Audio/Radio: Products & Services; and the second with #HomemadeCinco for Creative Marketing Strategy/Effectiveness: Brand Loyalty. Dieste classified for the following campaigns: Book a Trip for The Wild Detective in Digital/Mobile: Mobile Platform: eCommerce, along with the Cheetos/Frito-Lay campaign Deja tu huella (Leave Your Mark) for Creative Marketing Strategy/Effectiveness: Collaborations & Partnerships. The Pull Out Game for NTARUPT (The North Texas Alliance to Reduce Unintended Pregnancy in Teens), classified in the Film: Products & Services: Politics & Government category. New York Festivals Advertising Awards honor an excellence in which quality and passion are crucial.

Diario de Hoy

jueves, 7 de noviembre de 2024

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