Henry Ford Health System Launches Tough Love Campaign

Nearly ten months into the pandemic, with disruptions to everyday life spreading “COVID-fatigue” almost as fast as the disease itself, Henry Ford Health System is mounting a multi-media, multi-platform effort to encourage Michiganders to show their toughness and compassion through a renewed commitment to protecting those we love.The “Tough Love” campaign will launch publicly across TV and social media on Saturday, December 5, and later on radio and in print, acknowledging that, while it is not tough to wear a mask, wash your hands, or practice social distancing, “It’s tough as nails to keep at it…months after we thought this thing would be behind us,” to cancel holiday plans or to show your family and friends how much you love them by NOT seeing them.”It’s one thing to talk about infection and death rates, and repeating that people should wear masks, keep washing their hands and continue social distancing,” said Heather Geisler, Henry Ford SVP and Chief Marketing, Communications and Experience Officer. “It’s quite another to demonstrate in the starkest terms how we have endured and overcome past challenges as a community, and how we can be tough enough to get to the other side of this one. These individual acts of resolve will make all the difference.”