MERCADEO Versión en español
IAB Tech Lab Board Members Call on Industry to Support Open Standards
Liz Unamo| 15 de septiembre de 2020
IAB Tech Lab Reboot
As the IAB Tech Lab’s REBOOT 2020 virtual summit kicks off today (and continues on the 16th and 17th), IAB Tech Lab Board members have committed to the principles of Project Rearc and collaboration towards open technical standards and privacy-centric solutions for addressable digital media.These include:Device-agnostic solutions that put the consumer, not the device or interface, at the center of privacy; Predictable privacy for consumers, instead of fragmented, proprietary privacy settings; Offering consumers user-friendly transparency and control, with clear communication of the value exchange, and respecting consumer choice; Leveraging technical mechanisms within advertising systems that ensure ongoing adherence to consumer privacy choices and addressability standards.”Since the launch of Project Rearc earlier this year, we have been overwhelmed with the number of organizations rolling up their sleeves to collaborate on open solutions that offer uniform, predictable privacy settings for consumers who choose ad-supported access to content and services,” said Jordan Mitchell, Senior Vice President, Privacy, Identity, and Data, IAB Tech Lab.
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