MERCADEO Versión en español
TikTok, Apple Search Ads, Facebook, Google: Top Ad Networks In Singular’s 2020 ROI Index
Liz Unamo| 6 de febrero de 2020
Tik Tok report
ikTok has emerged from nowhere as one of the top platforms for advertising ROI, joining perennial leaders Google and Facebook. And Apple Search Ads shows its own emerging power: hitting all 12 top regional and vertical lists. TikTok almost literally exploded, with ad spend jumping 75X from May to November.Growing 614 million users in a single year can do that. Google and Facebook, of course, still lead in volume and adoption and ROI. In fact, they both appear on 10 of the 12 winning lists. But it’s gratifying to see the power of focus: smaller companies can still outperform the giants in specific niches. For example, Vungle, which raised only about $25 million before being acquired by Blackstone, a private equity group, shows up on eight. IronSource is on nine leaderboards. And Tapjoy is on seven
Diario de Hoy
Noticias relacionadas (5)
5 de febrero de 2020
TikTok usó el Super Bowl como formato para abordar otros eventos deportivos en 2020
4 de febrero de 2020
TurboTax y Avocados From Mexico encabezan Informe Digital Bowl de Merkle
30 de enero de 2020
Chipotle apunta a los Gen-Z en el Super Bowl con los grandes creadores en TikTok