Aki Spicer
Leo Burnett Chicago today named Aki Spicer to the role of Chief Strategy Officer. Elevated from the role of EVP and Global Strategy Lead, Spicer begins in his new role immediately and will report to Andrew Swinand, Leo Burnett Group CEO. “Aki is a rare thinker who’s steeped in the classical aspects of the discipline, but with the edge to help architect our agency for the future of the industry,” said Swinand. “Cultural fluency, a dynamic understanding of data and a passion for experience design, he brings it all to the table.”Spicer will be charged with leading a team of more than 40 strategists across Leo Burnett Chicago’s client roster. Spicer joined Leo Burnett in October 2018 to lead global strategy for Samsung, spanning Mobile, Visual Display and Appliances, Brand and Post-Purchase Experience, since then taking on responsibility for additional clients including Facebook Messenger. Prior to joining the agency, Aki served as Chief Strategy Officer at TBWA/Chiat/Day New Yorkwhere he worked on marquee brands like Nissan, McDonald’s and Hilton, and helped productize that agency’s offerings through new processes and methodologies. “Leo Burnett is a storied brand with an incredible legacy of creative innovation, paving the way for modern disciplines like media and content strategy, experience design and the idea of building populist brands through cultural relevancy,” Spicer said. “Where better than Leo Burnett to reprise that for this modern era? I’m thrilled to take up that mantle and carry it forward in a world where data promises to make us smarter than ever across so many channels.”
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