Meagan Suckling from Shutterstock: Consumers are looking more and more to interact with brands with a social purpose

How to create authentic content for progressive causes as well as the overall shift in consumer behavior, will be some of the topics to be discussed on the stage of the Festival of Media LatAm (FOMLA), Meagan Suckling, Director of Global Brand Partnerships at Shutterstock, and James Kinloch, Co-Founder of the Digital Engagement Center External Digital Hub at Heineken. The conference is titled Purpose-Driven Marketing and will be held on Monday November 4 at 11:15 am, in the context of the festival. “In today`s world, consumers are looking more and more to interact with brands with a social purpose. Leveraging content is a great way to engage in purpose-driven marketing and give followers a reason to engage with them” explains Suckling. Suckling and Kinloch will also dive into other examples of great content driven by purpose and how brands can escalate their production of authentic content while remaining locally relevant.