Ana Crandell Christine E Andrew Russo Holladay Panelist
“As an industry we must take what is merely scientific data and infuse it into the creative process. We must gather, analyze and organize data so it translates into action” said Ana Crandell, director of the Accounts Group at OMD Multicultural, as a reflection on what must be done to take full advantage of data in advertising. Crandell was one of the panelists in the event held by CNN en Español and Portada at the EAST, Miami hotel in Brickell City Centre. The breakfast conference is part of CNNE´s Upfront that began in Los Angeles, was then held in New York and wrapped up in Miami. The panel entitled How Data and Content Continue Energizing the Changing World of Advertising was chaired by Guillermo Arduino, CNN show host and correspondent of Encuentro for CNN en Español. The participants along with Crandell were Christine Esteve, VP of e-commerce at Carnival Cruise Lines; Andrew Russo, VP data science at Starmark; and Seth Holladay, VP digital research and analytics at CNN. CNN’s Holladay noted that organizations must create a culture of data use and analytics while creating a solid system for their application to be effective. Russo for his part added that data and analytics, together with instinct, can create very good results for brands. Izzy Gonzalez, Cross Platforms Sales director for the U.S. at CNN en Español, presented a video with the summary of the 2019 Upfront offer, while Cynthia Hudson, senior VP and general manager of CNN en Español and of Hispanic strategy for CNN US, spoke about Proyecto Ser Humano (Project Human Being) and showed a promo of the initiative.
