Tatiana Marketingventure
Tatiana Johnson, former VP of Marketing LatAm at Teads, is the new CEO of Marketing Venture, which, she said, is a “marketing consultancy that focuses on Smart Growth by putting strategy and storytelling at the core. As expressed in our tagline, we transform marketing spend into capital.” She pointed to the many misconceptions as to the value and potential of the marketing sector. “There is growth, but I will always look for a smarter way to grow, and that’s how Smart Growth originated, through a series of applied formulas that have delivered results at Teads, Sony Pictures, Facebook and other accounts.” Its value-driven approach creates empathy, brand value and communicates the brand’s powerful truth. “We reconcile the needs of both company and user, delivering content in a human form that creates an emotional connection, putting the emphasis on connection and impact rather than on empty metrics or short-term gains.”Johnson said that motion-based campaigns should exist throughout all marketing activities, not only in advertising but also when investing in something big or small, from events to branded goods, or when crafting the strategy and storytelling for a client.
