MERCADEO Versión en español
Elías Weinstock of Casanova//McCann: 2018 Was A Good Year For Us And We Expanded Our Relations With Nestle
Liz Unamo| 6 de enero de 2019
Elias Weinstock
For Casanova//McCann, 2018 was a good year in terms of growth, largely because of its expanded relations with Nestle, “not only as its agency for the Hispanic market but also as a total market agency for three of its brands. The year also ended with the addition of a great international brand that is yet to be announced,” said agency EVP and CCO Elias Weinstock. As for industry honors, the multicultural agency won multiple awards in the year, “from Cannes (6 Lions) to El Ojo (4), and ANA Multicultural” he said. One of the projects that brought the most satisfaction and recognition to the agency was the collaboration with Fitzco/McCann on the 1000 Songs campaign for Coca-Cola. “It gave us great satisfaction in terms of collaborating with that great agency in our network and for the multiple creative awards it won.” One of the most important lessons, Weinstock said, is that each year there are different challenges and we must keep working as hard or harder than ever. “Every year you have to keep up to date with what’s going on in the market because what you did just a few months ago is already old.” This year the agency expects to do even better than last year. “We have things coming up that we’re excited about, both because of the business and for the creativity they’ll require.”
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