MERCADEO

Ben Feeney of MillerCoors: We All Have a Polycultural History

Manuela Walfenzao| 16 de noviembre de 2018

Ben Feeney

Ben Feeney, marketing director of the MillerCoors brewery, shared the company’s latest projects for reaching the multicultural market with those attending the 2018 ANA Multicultural Marketing & Diversity Conference. “The world that surrounds us is changing and people are in the middle of that change. Awareness of that demographic truth is key to a better understanding of all the dimensions that make us human, so that connections with the brand can be made more personal,” Feeney said. HX MillerCoors, the brewery’s new marketing group, has applied this human approach in order to develop passionate connections with consumers through empathy, comprehension and holistic brand experiences, the executive said, adding that “each one of us has unique characteristics that make us happy.” According to Feeney, the market is polycultural, a concept he defined as each person’s combined individual and collective, racial and ethnic influences, plus shared experiences, values and aspirations. “People want to be known, understood and valued for the sum total of what they are,” he concluded.

Diario de Hoy

miércoles, 9 de octubre de 2024

Image

Pedro el escamoso: más escamoso que nunca de Caracol Televisión y Disney+ será la primera serie 100% colombiana en llegar al primetime de Univisión

Pedro El Escamoso Protagonistas
Image
UNO

Cantando 2024 arrancó por América TV de Argentina con 20,5% de share

Chiquis Sin Filtro stands out as the #1 show on ViX in the U.S.

El hormiguero arranca su temporada 19 por Antena 3 Internacional

El señor de los cielos 9 llegará a México y LatAm por ViX el 20 de septiembre

PERSONAJE DE LA SEMANA

Conductor Mario Kreutzberger Don Francisco

Premios PRODU Don Francisco
Image
UNO
Image
Image
Image
Image