Katheryne Molina
From #MeToo to #TimesUp to #PressForProgress the
renewal of the women movement is happening today and is consolidating as we
speak with tangible call to actions.
The #TimeIsUp team stated in their web that they
will advocate for “…equality and safety to improve laws, employment
agreements, and corporate policies; help change the face of corporate
boardrooms and the C-suite; and enable more women and men…”. It’s a much
focused message, sharp and concrete message for the Hollywood, Media
corporations, and it will impact other industries, no
doubt. (https://www.timesupnow.com/)
In fact, their advertisement ‘sisters’ already
launched their platform, where they make a somewhat more high-level commitment
to “…create equitable and safe cultures…”. Though they are only
talking about the agency environment. I’m going to make a call out here, this
movement will need to pledge to CREATE CULTURE through their work. Obviously we
are referring to the ads, the creative pieces they design, craft and
sell.
For those working and/or involved with publicity
and advertisement industry here is a great opportunity to get yourselves behind
ideas such as sponsoring women talent clubs to specifically develop their
talent; you can also start a women ad council to track and advice your clients
on role of women in creative pieces, and you could also write a marketing ad
code with gender perspective for your creatives and clients to pledge for.
#Women and specially #workingWomen need to be
represented the right way in publicity. Ad Media plays a key role in shaping
behaviors and expectations on society, so #TimesUPAdvertising has a great
opportunity to make their mark, not only within their agency offices and
policies but to drive cultural change.
Here is their page so you can follow up their
progress and activities: http://timesupadvertising.com.
Corporate Affairs Head for Mars Caribbean & Central America
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