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Emily Ffrench of Spotify: Advertisers Have Been A Really Vital Part Of Our Journey
Manuela Walfenzao| 4 de septiembre de 2018
Emili Ffrench de Spotify
On the second day of the IMS Executive Program at Singularity University, the Global Director of Partner Sales at Spotify, Emily Ffrench, talked about the music streaming platform’s growth in the region thanks to its alliances with advertisers. “Brands are amazingly important for Spotify, because our service is financed not only by by subscribers but also by advertisers, who have been a really vital part of our journey,” French said. “We have to create proposals that give the music industry reason to trust us and allow us to expand into more countries. In fact, without the investment of advertisers in the platform, we wouldn’t exist at all – we wouldn’t be in so many countries nor would we be the number one music streaming service. I think it’s been such an attractive platform because we design our advertising solutions thinking of consumers and as an inherent part of the platform.” She said that 21percent of Spotify´s global audience is in Latin America, with Mexico and Brazil its biggest markets. “I think Spotify is extremely popular in Latin America because Latinos love music. We’ve seen that the global community has also been captivated by Latin music. The songDespacito by Luis Fonsi was number one last year on Spotify, and this year J Balvin is the global number one artist” she said. Ffrench said it’s exciting to take part in the IMS Executive Program because “I like the idea of exponential growth, learning and breaking molds, and Spotify has already been a paradigm breaker. From a personal perspective, I’ll be able to take this input to my team and with it, see how we can change our way of working.”
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