PRODU at Cannes Lions Daily News: How Creativity Drives Business

For the ninth consecutive year, PRODU was selected by the Cannes Lions Daily News to contribute its view of U.S. multicultural agencies and the industry’s new business models.

Clients that back creativity will see better results than those who do not in terms of profits, leadership and market share. Honest conversations with clients about strategic goals for their brands will allow high quality creative work to make a significant impact on their business and on the perception people have of their brands. And it’s important for advertisers to attend the Cannes Lions Festival because they then become ambassadors of creativity. These were some of the topics addressed in the article.

The full text can be found on pages 27 to 29 of the Cannes Lions Daily News 2018.