El Casting de Ventas Ocultas We Believers New Campaign For Volvo Dealers

The We Believers agency has presented its most recent campaign for North Miami Volvo dealers entitled El Casting de Ventas Ocultas.In its aim to promote the Volvo XC40, a car particularly suitable for expectant parents, the agency created a series of online videos that highlight its safety benefits and that specifically target pregnant women. The agency, headed by Marco Vega and Gustavo Lauría, did the casting for the campaign in a special way: they chose the future moms for the videos at Volvo dealerships. That way the women learned over a period of two hours all about Volvo’s safety features.“When a campaign triples the number of expected sales by being honest about the reputation a brand has established over so many years, the advertising achieves what it really should do” said agency Co-Founder, Gustavo Lauria.