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McDonald’s and Shooters Films USA among the Lürzer’s Archive selection
Manuela Walfenzao| 21 de febrero de 2018
Lost Dog Shooters
The production company Shooters Films USA was honored with the distinction of entry into Lürzer’s Archive for its work on the McDonald’s Lost Dog spot. Together with Poster Films and Inspire Dallas, Shooters created this commercial that was released in January 2018. The piece depicts a man handing out fliers in search of his lost dog Paco. When he enters McDonald’s and gives one to the cashier, a woman with a found-dog flier appears! Together they celebrate the thrill of getting the pet back home, thanks to the meeting place offered by McDonald’s. Though the spot doesn’t specifically target the U.S. Hispanic market, the characters and names make a cultural reference to that sector. Creative Director Benjamin Jara of Inspire led the project with Cullin Lassiter as art director, Jonerick Jaimes as copywriter and Sebastian Caporelli as film director.
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