Diego Yurkievich
During Super Bowl Sunday, a diverse group of celebrities, athletes and social rock stars from different walks of life came together – many via social media – to share their excitement during the big game. The activation, executed by Conill, on behalf of Toyota, celebrated sports and unity as seen in Toyota’s Super Bowl ad, One Team. “Our team set the goal of uplifting Toyota’s inclusive message of unity, expressed on this occasion through sports” said Conill Creative Director Diego Yurkievich. “The content produced and consequent interaction between our influencers, guests and social media communities captured the essence of the Super Bowl experience.” Health and wellness trainer Massy Arias, actor and comedian Timothy Delaghetto, and DJ Deorro threw a special party to watch the big game in Los Angeles. The trio set the theme and shared the feedback about Toyota’s advertising, while celebrating the sports event with their partying guests including members of the media, many athletes and other celebrities.
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