Lee: Los consumidores de Spotify son muy apasionados sobre la música y la cultura
Danielle Lee, Global and Social Solutions VP at Spotify, was interviewed by the IAB Digital Video Center after joining its IAB Digital Video Center of Excellence. According to Lee, the importance of being part of this center is that not only gathers a tremendous group of thought leaders through the ecosystem, but talk about advertisers’ concerns and offer their expert opinion to innovate and protect the customer experience.Brand safety and transparency are for Lee the the greatest pain points right now in the industry. “We understand that creating this ecosystem that brings fans, artists, and brands together is really important to protect, not only from a brand safety perspective, but also for artists” she said.Spotify collects more than 100 billion data events every day, so now they are starting to understand people in a richer way. “I am excited about unlocking the power of those insights for our brand partners so that they can deliver much more impactful video creative.”Lee explained that Spotify consumers are very passionate about music and culture, and one of the things they are doing to evolve the product experience is to make it truly multimedia. “We have started to integrate news and music video and other original content into the playlist experience. We are very excited about offering a more multi-sensory and multimedia approach to our customer base” she said.
Spotify seleccionó a UM para el manejo de sus medios a nivel global
