MERCADEO Versión en español
Marne Levine From Instagram: 80% Of Our Users Voluntarily Connect With A Brand
Manuela Walfenzao| 29 de septiembre de 2017
Levine: Estamos enfocados en disminuir la distancia entre las empresas y los clientes
Instagram’s COO, Marne Levine shared some insights on how the social platform is evolving at the Advertising Week held last week in New York. She said that 80% of their 800 million monthly users, connect to a business voluntarily. Instagram launched business profiles for brands last year, and since then they have seen how it helps brands and consumers communicate. “In the last month there have been 180 million interactions with businesses, with consumers asking how to contact them, asking them about a certain product, to give an idea, feedback, phone number, whatever it is” said Levine. “I think there’s so much more that we can do in this area.” Levine added that the company is also looking at ecommerce and trying to learn and understand about how people shop on the platform. She explained that Instagram wants to figure out how it can make the shopping experience more accessible. “One thing I’ve learned at Instagram is that there are no crazy ideas” said Levine. “Everything is on the table.”
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