The Community and Hornitos Tequila Campaign: Nothing Great Happens Without Taking A Shot

Hornitos Tequila and The Community have released a new marketing campaign called A Shot Worth Taking that highlights the extraordinary things that can happen when people are willing to “take a shot.” “Hornitos was founded on the principle that nothing great ever happens without taking a risk, and we wanted to develop a campaign that’s rooted in this mindset” said Malini Patel, VP of Tequilas and Innovation at Beam Suntory. “A Shot Worth Taking encourages people to take shots of their own to achieve something truly meaningful. As advocates for shot takers everywhere we aim to reward those who embody the same spirit that Hornitos was founded upon.”Hornitos is providing each individual financial support, and the digital media spotlight, as they take their shots. The group includes aspiring Mexican-American hip-hop artist Zairah; aspiring drag show producer Marc Singer; aspiring Hollywood stuntman Kyle Williams; and aspiring denim fashion designers Phillip Landrum and Phil Lee.