MERCADEO Versión en español
Teads Rolls Out New Viewable Display Units To Advertisers
Liz Unamo| 20 de septiembre de 2017
Bertrand Quesada, CEO de Teads
Teads announced that the company now provides the ability to create interactive, viewable display units and engage audiences with stunning creative placed in the heart of editorial content. With the addition of these new display units, Teads is proud to offer the industry’s first viewable marketplace consisting of premium video and display advertising inventory across all devices. Teads’ new suite of inRead display products, including Scroller, Canvas, Swing, Slideshow and Carousel, are the first viewable by design display formats, guaranteeing viewability for advertisers’ creatives in a brand-safe environment. Placed into editorial content, the new display formats offer a superior user experience over other display formats and advertisers are only billed when the ad is viewable. On average, Teads’ viewable display ads have a viewability rate of 80 percent compared to a market average of 50 percent, according to viewability provider MOAT. Teads’ CEO, Bertrand Quesada, said “Current display offerings in the industry provide a poor user experience and low viewability, so we saw a huge opportunity to transform the ecosystem. Our new viewable display formats coupled with our hugely successful inRead video products now allow us to offer advertisers a first of its kind viewable marketplace, ensuring viewable, brand-safe, and fraud-free ad experiences.”
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