Smart Buyer Insights Report Reveals Main Buyers Of Media And Advertisers

Smart Ad Server published its report Smart Buyer Insights on the main buyers and advertisers in several countries and regions of the world. The study, that gathered data between August 28th and September 4th, indicated that for Latin America, position number one in desktop went to Cadreon Co. (Google DBM) as buyer, and Sony Pictures as advertiser; in mobile, for Armarket from CV/New – Gigales (Mediamath) as buyer and Best Day as advertiser, and in video, for P&G Global (Mediamath) as buyer and Pantene as advertiser. For the same region, in second place for desktop and mobile: Amnet Argentina (Google DBM) as buyer and Chevrolet as advertiser, while in third place in mobile and video are 4Finance (Bidswitch Iponweb) as buyer and Virus as advertiser. These companies are also in the eighth place in desktop. In the U.S., the first place in desktop is for Starcom MediaVest (Google DBM) as buyer and Toyota as advertiser; while this position in video went to Aegis (Google DBM) as buyer and Chevrolet as advertiser; and in mobile to Magnet Intell CH CRO (Google DBM) as buyer and Liberte as advertiser. These last companies repeat in second place in Desktop, and Starcom MediaVest (Google DBM) as buyer and Toyota as advertiser, are also in third place in mobile.