MERCADEO Versión en español
Joe Uva Joins Hispanicize Media Group As President And CEO
Manuela Walfenzao| 7 de septiembre de 2017
Uva representa una gran oportunidd de crecimiento para HMG
Former President and CEO at Univison and Chairman at NBCU Hispanic Enterprises & Content, José Uva was appointed new President and CEO at Hispanicize Media Group (HMG), and will help the group offer more authentic, relevant and cultural content for brands that are aiming to target millennials and Gen Z. Manny Ruiz, a pioneer of the U.S. Hispanic social media industry, will remain with HMG as Founder, member of the Board of Directors and a majority shareholder.“Bringing Joe into HMG is a major opportunity for us as his reputation and credibility signals an era of major expansion, investment, and evolution for the company that I founded eight years ago and will continue to play a leading role in” said Ruiz. “I am 100% behind Joe and will work closely with him to build an even better, more innovative HMG that inspires and unites our Latino community.”Uva’s first order of business will be integrating the original HMG assets – the Hispanicize events, DiMe Media and Hispanic Kitchen – into the fully acquired platforms of Exit 7 and LatinaMoms.com.According to Uva, the acquisition of the two platforms strengthens and expands HMG’s list of influencers and content creators. “This will help us to aggressively diversify our revenue streams through influencer events, branded content, e-commerce, analytics and insights. These initiatives combined with our Hispanicize events will help marketers increase their engagement with the sought after but difficult to reach millennial and Gen Z LatinX consumer” he said after expressing his happiness to join HMG at such an exciting time for the Hispanic digital marketing industry.
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