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Pam Hollander From Allstate: Official Sponsors Of The CONCACAF Gold Cup
Manuela Walfenzao| 25 de julio de 2017
Fanático cumpliendo la promesa de raparse la cabeza tras el éxito de su equipo
Allstate announced it will again be the official sponsor of the CONCACAF Gold Cup final that will be held in summer. Pam Hollander, the insurance company’s Marketing VP, said that in the company they are thrilled to again be official sponsors of the cup and called fans to join in their mission of protecting it on its way to the finals. For more than a decade, Allstate has been loyal in its support to the soccer community “always in the aim to protect fans and the sport they love” she added.Allstate began their Gold Cup tour in Seattle on July 1st. They are currently touring the seven Gold Cup host cities, offering fans exclusive unprecedented access to the CONCACAF Gold Cup final in San Francisco.Throughout the tournament, they have been accompanied by their campaign #MalaSuertePrometo, an adaptation of the previous initiative of the LAPIZ agency, but this time built on the idea that fans will make crazy promises for their teams to win. This effort presents the character Mala Suerte, this time sophisticated and clever, but very still very mischievous.The campaign includes activations before the games for the Gold Cup, in which fans can fulfill their promises live on camera. They can do anything from shaving their heads to dressing in a crazy way. All the footage is being shared through Allstate’s Facebook page.
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