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República Brings New Accounts Leaders and Creative Operations
Manuela Walfenzao| 19 de julio de 2017
Ruiz, nueva VP, directora de cuentas y Echevarría, gerente sénior de operaciones creativas
Republica, multicultural, digital and independent communications advertising agency in the U.S., announced the designation of Bianca Ruiz for the position of Vice-President, Account Director, and Tania Echeverría as Senior Creative Operations Manager.“New hirings strengthen the continuous growth of the agency and its awarded 360 degree integrated solutions” points out the company.Bianca Ruiz brings more than 20 years of experience in account services and media purchase. Before joining República, she was Account Director at OMB for more than seven years, where she led the team in charge of the purchase of alternative media and the creative execution of PepsiCo, Visa, Ocean Spray, McDonald’s, 3M and Activision. Before working at OMD, Ruiz was Media and Events Director at IMS Interamerican Marketing Solutions, where she led the efforts for clients such as LAN Airlines and Anheuser-Busch. Along with her graduate degree in marketing from Florida International University, Ruiz has certifications on content strategy and TV audiences analysis.Tania Echevarria has more than ten years of experience in creative operations management Before joining República, Echevarria performed several roles, including a seven-year period with SapientNitro, where she occupied several positions in the area of creative operations. Echevarria obtained a degree from Florida State University.
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