MERCADEO Versión en español
Michael Hahn Named Senior VP and General Counsel of IAB & IAB Tech Lab
Manuela Walfenzao| 14 de julio de 2017
Alanna Gombert, SVP de Tecnología y Operaciones Comerciales
The Interactive Advertising Bureau (IAB) and the IAB Technology Laboratory have hired former Lowenstein Sandler LLP Partner Michael Hahn to serve as both trade associations’ new Senior Vice President and General Counsel. A seasoned antitrust attorney, with experience at the intersection of competition law and intellectual property, Hahn will handle legal matters for the trade groups, including antitrust compliance, intellectual property rights, and general corporate and contractual matters. He will also be responsible for serving as an advocate for the digital advertising industry on legal matters affecting members of IAB and IAB Tech Lab.“Michael is one of the foremost legal advisors in our industry with a proven track-record in delivering results for our organization,” said Randall Rothenberg, President and CEO, IAB. “Bringing his counsel in-house will allow him to be a guiding force in directing our legal needs, as we navigate the intricate media marketplace to promote the growth of digital.”“We have already been impressed by Michael’s legal acumen, as well as his deep understanding of advertising technology” said Alanna Gombert, Senior Vice President, Technology and Ad Operations, IAB, and General Manager, IAB Tech Lab. “Having him come on board full-time will prove invaluable as we engage further in driving technical standards across the complex global landscape.”
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