Torrence Boone, VP, Global Agency Development de Google
The Common Ground alliance, in partnership with Google, today announced the launch of The Common Future Project, a first-of-its- kind initiative aimed at driving widespread awareness and action among young people in support of the Sustainable Development Goals (SDGs) adopted at the United Nations in 2015. The Common Future Project combines multidisciplinary teams from across the world’s biggest advertising and marketing services groups and independent advertising agency Wieden+Kennedy with the dedicated resources from Google to create a global action campaign for the SDGs that engages the current generation of mission-driven young people – otherwise known as Gen Z. Torrence Boone, VP, Global Agency Development at Google said: “When we first learned about the Common Ground initiative last year, we saw a terrific convergence of interests and values. Time and time again, we’ve all seen the power of video and YouTube to help affect positive social change. So we’re thrilled to be able to shine a spotlight on the great collaboration of these agencies coming together for the common good and are committed to helping their great ideas come to life on our platforms.”
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