Urra-Álamo: Cuando hablamos de digital y social media también incluye radio digital
Aidita Urra-Álamo, Founder and President of Bohemian Sound, a firm specialized in representing voiceover talent, shared its vision about technology trends that are reshaping this market. “When we talk about digital and social media, it also covers digital radio, for example, Pandora, Spotify, which is something that should always be included in the budget. Now, media buying means that the client has always a presence in digital radio, online” she explained. Urra-Álamo highlighted that facing this new digital landscape, many themes are still adjusting. “When we submit budgets regarding a new industry, which is still adapting, is important for clients and agencies to understand that digital now takes precedence over TV and its weight is the most important, because the audience is global. Therefore, when submitting estimates for talent that will be used in social or digital media, it must be very clear that the use is global. This means that it has a value that shouldn’t be diminished, it must be taken into account and be respected” she concluded.
